When local businesses in Tulsa, Oklahoma look for a Tulsa web design company they probably don't think about SEO, PPC, social media marketing or online marketing in general. They have one thing on their mind and that is to get a website that they think looks good.
They don't really think about taking their website to the next level with marketing. All businesses have a marketing budget and no longer should that budget only be allocated to offline marketing.
Businesses need to realize that adding a few friends on Facebook is not marketing. And, if handled wrong, promoting your own business on social websites could back fire. So most of the time we recommend that our clients use an online marketing company to handle their Facebook and Twitter marketing.
When you pick out a web design company in Tulsa, Oklahoma or anywhere else you should always keep in mind of what kind of services the company provides for future growth. Some companies do not offer any kind of online marketing and if they do they may not specialize in it.
Making your website more attractive is not always easy depending on what kind of logo you have. Some businesses have been using the same logo since the 90's and is in desperate need of an update.
The color scheme may be out of date, it might not be digital or it could just use colors that is hard to create eye catching/stunning websites.
What is the first thing I need to do with my new website? I get that question a lot from clients.
The first thing you want to do when you get a new website or even if you only got a website re-designed is to promote it. Big companies do this by press releases or by spending advertising showcasing their new website/features on the new site.
You can do press releases too but lets take it a step further.
When you get a new website the first thing to do is tell all your friends on facebook, twitter or myspace. Get the word out to them and hopefully they will get the word out to their friends if what you have is worthy. Using your friends is one of the best marketing methods out their. If you don't have any friends well then there might be a problem, not only with method of online marketing but with you (so get some help if you don't have any).
Leveraging friends on social networks is very powerful. It can spread like wild fire faster than if you actually spent money on online advertising.
If you do it wrong it can actually back fire on you and cause you more harm than good. That's why it is important to sometimes get some consulting on what you plan on doing with the social networks before you do it. Or if you don't have a network built of customers/friends you can use a company like us (LaunchTulsa.com) to help build your network and provide tips and tricks to get better results.
Sometimes we get phone calls at LaunchTulsa.com asking us if they even need a website. Some might ask what the benefits are of having a website. The answer to the first question is very easy.
Yes you need a website.
It doesn't matter if you are a baby sitter, a dog sitter, painter or any other profession in Tulsa, Oklahoma. You need a website.
A website is the new yellow page ad. The new ads in the new yellow pages (Google, Yahoo and MSN). So if you want business you need to place an ad (get a website).
What's the benefits to having a website.
The first benefit is gaining more business.
The 2nd is having a central location to provide information to customers 24/7.
Easy way to communicate with clients/customers.
Look more professional
I could list more benefits but you get the point. If you plan on staying in business longer than 6 months get a website.
My next post will be about what you need to get out of a website. Gone are the days when you could setup a website and let it bring in business on auto pilot. Now you have to promote it and optimize it for search engines.
What is the first thing I need to do with my new website? I get that question a lot from clients.
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