Search engine optimization (SEO) is a powerful marketing medium. If you are not taking advantage of SEO then your business is missing out on potential leads and sales. With SEO you get free clicks from the search engines, unlike Pay Per Click.
There are two types of SEO: on-site and off-site. With on-site SEO the focus is on your websites content, coding, structure, images and anything that is on your site. Off-site SEO includes link-building, article marketing, guest blogging, social networking, linking and creating buzz about your site.
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